We’re excited to announce that Hershey’s Metal Meister is now Forge — a refreshed brand name that embodies our mission: forging stronger partnerships with our customers, backed by the same high‑performance Variobend USA machines you trust.
Why We Rebranded to Forge
While our name is changing, our core remains steadfast. Like the Variobend USA machines we build in Illinois—engineered in Europe, assembled with American-made components—our rebrand is built on precision, reliability, and pride. We’re not just evolving visually, we’re reinforcing the values and service that have defined us from day one.
Reinforcing Our Customer Service Commitment
At Forge, your uptime is our priority. Our support model stays true to the legacy you know:
- Expert phone support: Most problems are courageously handled—quick and effective—by our knowledgeable service team.
- Rapid on-site response: When on-site intervention is needed, our technicians are typically dispatched within hours to minimize downtime.
- Illinois-based parts inventory: With all parts stocked locally, we often offer same-day shipping for urgent replacements.
These aren’t just bullet points—they’re service fundamentals embedded in every Forge experience.
Variobend USA: Quality in Every Folder
The Variobend USA name lives on under Forge and remains the standard for sheet metal folding. Variobend brings:
- Speed and accuracy, ideal for trim and roofing operations.
- A European-designed folder optimized for North American needs, built in Mattoon, Illinois with all-American hydraulics, wiring, and software.
- A reputation supported by an extensive parts inventory and stellar support team.
Simply put: Forge + Variobend USA = superior machines built to the highest standards.
What Forge Brings to You
| Benefit | What You Get |
| New name, same excellence | Ongoing precision, support, and value—just under the Forge banner |
| Unwavering support service | Fast phone troubleshooting, field technicians dispatched within hours |
| Robust machine legacy | Variobend USA machines—European-engineered, American-built, locally serviced |
| Continuous improvement | We listen—customer feedback drives updates and innovation |
What to Expect from Forge
- Seamless transition—same people, machines, values. Only the name is new.
- A renewed customer-first approach, centered on responsiveness and reliability.
- Ongoing updates to Variobend machines and firmware informed by real user feedback.
Moving Forward Together
Rebranding to Forge marks a powerful moment, but it doesn’t change the promise we made: to deliver Variobend USA machines paired with unmatched service grounded in integrity and trust.
Thank you for being part of this journey. At Forge, we’re not just changing names—we’re strengthening commitments.
Stay tuned for more updates, stories, and innovations coming your way.